Resources / Selling
The Seller's Playbook
Selling well is a hundred small moves made at the right time. This is the exact preparation system we run with our own sellers — every checklist, every step, in order. Check things off as you go; your progress saves automatically. Or skip the homework entirely and call us. That works too.
0 of 133 done
Getting Ready to List
The groundwork week — decisions and documents before anything goes public.
0/0
Getting Ready to List
The groundwork week — decisions and documents before anything goes public.
How we carry this: We run the comps street by street, build the pricing strategy with you, and coordinate every vendor on this list so you never have to chase one.
Decisions & paperwork
Early prep that pays
Photography Prep
Your listing's first showing happens on a phone screen. Win it.
0/0
Photography Prep
Your listing's first showing happens on a phone screen. Win it.
How we carry this: We book the professional photographer, art-direct the shoot, and walk the house the morning of — this list is what makes those photos sing.
Interior
Exterior
Pre-Inspection Walkthrough
See your house the way an inspector will — before a buyer's inspector does.
0/0
Pre-Inspection Walkthrough
See your house the way an inspector will — before a buyer's inspector does.
How we carry this: Jonathan has walked into more houses under stress than any inspector in the county. We do this walkthrough with you and tell you what's worth fixing versus disclosing.
Grounds
Exterior
Interior
Kitchen & bathrooms
Systems & structure
Showing Sprints
Three tiers of ready — because showings never call ahead as much as you'd like.
0/0
Showing Sprints
Three tiers of ready — because showings never call ahead as much as you'd like.
How we carry this: We batch showings around your life, give you as much warning as physically possible, and hold the feedback conversation with every buyer's agent afterward.
One hour out
Thirty minutes out
Ten minutes out
The Moving Countdown
Eight weeks to moving day, without the 2 a.m. panic list.
0/0
The Moving Countdown
Eight weeks to moving day, without the 2 a.m. panic list.
How we carry this: Our vendor list covers movers, cleaners, and haulers we actually trust, and we sync this countdown to your real closing calendar so nothing lands on the wrong week.
8 weeks out
6 weeks out
4 weeks out
2 weeks out
1 week out
Moving day
You do the living. We'll do the selling.
Every step above is yours to check off — and ours to carry with you. One call starts it.